Identity/ T-shirt design
The National Jai-Alai Association (NJAA) is devoted to promoting and preserving the ancient sport of Jai-Alai by introducing the sport to new generations of players. They planed on continuing their efforts by opening the first municipal jai-alai court in the country. The challenge facing the NJAA was to produce a brand that reflected the essence and history of the sport for their court “Jai-Alai St. Petersburg Court” and their Association.
Since Jai-Alai is considered “the worlds fastest game”, the answer was for the logo to “portray motion”. Both identities reflects the tradition and history of Jai-Alai but also displays the velocity of the sport. The NJAA was thrilled with their new logos. They decided to make T-shirts to promote their grand opening which sold out within the first two hours.