Fairwinds Treatment Center
Event Promotion /Brochure/ Direct mail/ Website/Email Marketing/Graphic Design
For nearly 20 years, families have trusted Fairwinds Treatment Center to help their loves ones through their highly effective treatment programs for eating disorders and drug rehab. With more and more treatment centers opening up in Florida, Fairwinds was having problems standing out from their competition. The literature and materials they were sending were dated and didn’t get the response that they wanted. The solution was to capture the sense of healing and warmth. Focusing on the kind of quality and care that came from getting treated at Fairwinds, I came up with the tag line “ Your Healing Begins Here”. After that, everything just fell into place. I put together a warm and inviting color pallet that worked well with the message. Fairwinds got the repose they were looking for and were pleased with the results. They were even able to gain additional recognitions thanks to an ADDY award that the brochure I created received.